HPL encompasses the ultimate lifestyle experience, through established brands like Hard Rock Cafe and the latest Jamie’s Italian franchises.

The timeless Hard Rock Cafe brand continues to work its magic on consumers seeking quality live music, wholesome American-style food and music memorabilia. 

After more than 30 years established in Southeast Asia the brand keeps rocking the music fans, food lovers and merchandise collectors. Through associated companies, the Group operates 8 Hard Rock Cafe outlets in the cities of Singapore, Kuala Lumpur, Penang, Malacca, Bangkok, Pattaya, Bali, and Jakarta.

In 2013, Jamie’s Italian was introduced by the Group through an associated company. Created by British celebrity chef Jamie Oliver, and his mentor, famous Italian chef Gennaro Contaldo, Jamie's Italian was founded in Oxford, England in 2008 and since then it has grown to more than 60 restaurants worldwide of which the Group operates a Jamies Oliver Kitchen outlet in Bali.